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Metagenics Belgium BVBA

 

Metagenics nieuws

6
NOV
Bionutrics joins Metagenics Europe
New facade Metagenics Europe

Bionutrics S.A. and Metagenics Europe are proud to announce that an agreement has been reached regarding the acquisition by Metagenics Europe of the remaining shares of Bionutrics.

 

Bionutrics S.A., located in Liège (Belgium), is the exclusive distributor of Metagenics products in France since more than 20 years.  This long-standing and excellent relationship has built Bionutrics S.A. into a highly valued partner for thousands of Health Care Practitioners in France, based on the products and nutritional concepts of Metagenics.

 

Bionutrics has known double-digit growth in each of the past five years and realizes sales of over 17 Mio EUR.  It employs 46 people in Belgium and France. Metagenics Europe, based in Ostend (Belgium), is the exclusive supplier of Bionutrics’ products and is taking care of the research, development, production, warehousing and shipment activities for the French customers.

 

Paul Coussement, Vice President Europe, explains: “This acquisition fits perfectly in our strategy to have a direct presence in all major EU countries and to exploit the synergies of a pan-European activity in nutrition-based products and concepts for helping people to lead a healthier, happier life using their genetic potential”.

 

Metagenics will to continue to support and expand the activities of Bionutrics.  Bionutrics has a strong and well-respected image in the French market, which is a perfect basis for further growth and development. 

 

There will be no changes for the customers.  All services and products for the prescribers and patients will remain the same, and the team of nutritional advisors and customer support will remain fully operational.

 

Mark Logan, founder and leader of Bionutrics S.A., will support the transition of Bionutrics into the management of Metagenics, and help Metagenics Europe to establish a firm relationship with its customers.


[Metagenics, 06-11-2018]